LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV netw